Over 35 years of experience.

Heartland LLC is a Seattle-based real estate advisory and investment firm with over 35 years of experience creating value for clients, including families and family-owned businesses, non-profit organizations, corporations, as well as real estate development, investment and operating companies. Heartland combines strategy development and analytical rigor with execution capabilities in real estate brokerage, asset management, capital markets, and development services to positively impact the communities, organizations and families with whom we work. In 2019, Heartland merged with Laird Norton Properties (LNP) to create a unique, multi-faceted and fully integrated business and real estate enterprise.

Heartland’s portfolio of advisory projects encompasses the full range of economic sectors, real estate product types, geographies and client types. Despite the variety of contexts, we are advisors first and work with our clients from strategy development to analytics and on through implementation.


Heartland began in 1984 as a land development firm and has evolved into an advisory and investment firm working across a wide spectrum of real estate product and client types. While the work has broadened, the firm’s multi-disciplinary approach and intellectual curiosity towards real estate has remained constant.  As Heartland has grown, we have cultivated a nimble, entrepreneurial environment that anticipates challenges and opportunities in market cycles. Our ability to proactively adapt and continually build our knowledge base has resulted in a diversification of services. Today, Heartland advises public entities, real estate companies, investors, corporations and non-profits; we also invest in a range of product types for our own portfolio and on behalf of clients.

In 2019, Heartland merged with Laird Norton Properties (LNP) to create a partnership that positions both firms with a unique, multi-faceted and fully integrated business and real estate enterprise. While Heartland and LNP continue with their respective client portfolios and joint venture partnerships, both companies now have a combined set of expertise to provide a broader reach of real estate and business advisory services and execution capabilities in real estate investment, brokerage, relationship alignment, capital markets and asset management across all real estate product types.

Heartland provides asset management and other real estate advisory services for LNP’s office and multi-family portfolios, its joint venture with Unico, and its programmatic investment with Spectrum, and is assisting LNP with growing its real estate portfolio. More information on Laird Norton Properties can be found on their website.


The Heartland team is passionate about the built and natural environment. We come from a diversity of backgrounds (including finance, public policy, business administration, law, economics, urban planning and development) and work in a team-oriented, collaborative environment that allows us to address our clients’ needs from multiple perspectives and develop strategies accordingly. We are problem-solvers by nature and pride ourselves on devising effective solutions to challenges and enabling success for our clients.

Jim Reinhardsen Senior Advisor & Board Chair

Jim Reinhardsen

Senior Advisor & Board Chair

Jim Reinhardsen is the Senior Advisor of Heartland LLC and Chairman of the Board of Directors. Jim has over 40 years of extensive experience in evaluating, negotiating, and structuring complex real estate projects, ventures and transactions.

As of 2019, through the merger with Laird Norton Properties, Jim also serves as the President of Laird Norton Properties, where he is responsible for overseeing the investment, development and strategy for Laird Norton Properties.

In these roles, he provides support to Heartland’s senior management on real estate advisory, operating, development and investment activities.  In such capacity, Jim focuses on the unique multi-faceted capacities and expertise that both Laird Norton Properties and Heartland LLC can offer existing and new clients.

Jim is a founder of Heartland LLC and was a Principal for 31 years.  Prior to Heartland, Jim was a real estate, tax, and securities attorney in both California and Washington. He received his Juris Doctorate from the University of California, Hastings College of Law in San Francisco, California, and a Bachelor of Arts from Amherst College in Amherst, Massachusetts. In addition to the Heartland LLC Board, he is currently on the Board of The Mountains to Sound Greenway Trust, Sellen Construction, The Runstad Department of Real Estate at the University of Washington, and Seabrook. Jim has been extensively involved with real estate education at the University of Washington for over 30 years.

Matt Anderson Principal & Senior Project Director

Matt Anderson

Principal & Senior Project Director

As a Principal and Senior Project Director, Matt applies his broad experience in real estate and city planning to create great places that have a positive impact on their community and the environment while achieving their economic objectives. Through his work at Heartland, Matt engages in property development, brokerage, asset management and market/financial analysis projects. Matt’s projects range from land development to acquisition and disposition assignments to finding innovative ways to integrate and leverage real estate economics and organizational objectives.

Prior to joining Heartland, Matt worked as a land use and real estate economics consultant in Portland and San Francisco, respectively. Matt received a Masters degree in Urban and Regional Planning from Portland State University and a Bachelor of Science degree in Planning and Public Policy from the University of Oregon. Matt is a licensed real estate broker in the State of Washington and serves as Heartland’s Designated Broker. Matt is co-lead instructor for the University of Washington Certificate in Commercial Real Estate, a member of NAIOP, the Urban Land Institute and Washington Public Ports Association (WPPA).

Chris Fiori Principal & Project Director

Chris Fiori

Principal & Project Director

Over his 16 years at Heartland, Chris has worked with clients and investors to create and implement real estate strategies, which has involved transactions and brokerage activities, development management, entity-level capitalizations, and asset management. Heartland’s clients include large and small corporations, non-profit organizations, family offices and individuals, and public sector clients. Public sector clients have included many of the municipalities, Port Districts and Housing Authorities in the Puget Sound.

Chris earned two Master degrees, one in Urban Planning and the other in Public Administration from the University of Washington, with a certificate in Real Estate. He is on the Board of the Ravenna-Bryant Community Association, has recently served as an Affiliate Fellow at the University of Washington Runstad Center for Real Estate and served as a member of the Seattle Planning Commission. Chris is a licensed real estate broker in the State of Washington.

Deva Hasson Principal & Investment Director

Deva Hasson

Principal & Investment Director

As a Principal and Investment Director, Deva leverages her experience in corporate and real estate strategic planning, financial/market analysis, investment and real estate development to assist organizations in defining and realizing their objectives. Within both public and private advisory work, she has a particular emphasis on capitalization strategy and implementation. She also leads Heartland’s investment opportunities.

Prior to joining Heartland, Deva lived in Japan, as well as worked at a San Francisco Bay Area-based affordable housing developer and at Fannie Mae’s Bay Area Partnership Office. Deva received her MBA, Honors degree with a concentration in Real Estate and Finance from The Wharton School, University of Pennsylvania and a Bachelor of Arts, Highest Distinction, in History and Urban Planning from University of California, Berkeley. Deva currently serves as the Chair of the Bellwether Housing Board of Directors. She is an alumni of Leadership Tomorrow and has been a long-term volunteer with Habitat for Humanity, having completed four global village builds around the world.

Doug Larson, Principal & Project Director Doug Larson Principal & Project Director

Doug Larson

Principal & Project Director

As a Principal and Project Director, Doug assists public and private clients with complex property, portfolio, and policy strategies, utilizing a foundation of in-depth research and analysis. With a focus on helping clients create and sustain dynamic neighborhoods, Doug’s experience spans all major property types, and often involves projects that are complex and politically sensitive in nature.

Doug received a Master of Urban Planning degree from the University of Washington, with a concentration in Real Estate Finance and Development through the Runstad Center for Real Estate Studies and a Bachelor of Arts, Magna Cum Laude from Gonzaga University. He is a licensed Managing Broker in the State of Washington. Doug is an active member in both the Pacific Real Estate Institute (PREI) and the Urban Land Institute (ULI) as well as graduate of the Center for Sustainable Leadership program. He also serves as a real estate mentor to students at the UW Foster School of Business.

David Armitage Director of Asset Management

David Armitage

Director of Asset Management

As Director of Asset Management, David utilizes his strategy and investment experience to align portfolio composition and asset selection criteria to meet client goals, and then drive operational and financial performance to achieve those goals.  David has created and executed asset and portfolio strategies related to roughly $16B of properties – including multifamily, retail, office, and industrial – and managed more than $25B of investment volume through M&A, portfolio, and individual asset transactions.

David began his career as a framing carpenter and remodeler in the Pacific Northwest. Since then, over the last 25 years, he has worked in commercial property development, affordable housing finance, CMBS syndication, public and private investment funds, M&A, and asset management – with companies such as Blackstone, Westport Capital, Corio/Klepierre (Simon Property Group), Mack Real Estate, AIG, and Ingka Investments (IKEA) – across all 50 US States, Puerto Rico, and 14 European countries.

David holds an MBA from the UCLA Anderson School.

Lee Striar Senior Project Manager

Lee Striar

Senior Project Manager

As a Senior Project Manager, Mr. Striar utilizes his experience coordinating all aspects of the development process, including property acquisition, development financing, and land development approvals.  Mr. Striar has experience in many forms of public and private real estate financing and has participated in an array of transactions – including mixed-use development, mixed income multi-family housing via tax-exempt bonds, affordable housing via low income housing tax credits (LIHTC) and other complex development transactions utilizing a combination of private financing and Federal and State funds and tax credits.

Prior to joining Heartland, Lee worked in Philadelphia, Pennsylvania for private and non-profit developers of urban multi-family and mixed-use projects in Pennsylvania and New Jersey.  Lee received his Masters Degree in City Planning from the University of Pennsylvania School of Design, and a certificate In Real Estate Development via a joint program with The Wharton School. He is a member of the Urban Land Institute.

Mark Goodman Senior Project Manager

Mark Goodman

Senior Project Manager

As a Senior Project Manager, Mark leverages his experience working on real estate, economic development and urban planning projects representing organizations and municipalities across the Puget Sound region and Pacific Northwest. He manages a wide variety of projects that range from site specific feasibility modeling to broader city and regional level economic analysis and strategic planning. His experience includes working with clients in the public, private and non-profit sectors where he combines a collaborative spirit and data-driven approach with his skills in financial modeling, spatial analysis and facilitation.

Prior to joining Heartland, Mark worked as a consultant for a Seattle-based economic development consulting firm where he led the firm’s urban planning practice. He also served as planner in the resort community of Sun Valley, ID. Mark attended the University of Puget Sound where he received a Bachelor of Arts in Economics and earned a Certificate in Commercial Real Estate from the University of Washington. He is a member of both the American Planning Association and Urban Land Institute.

Ben Wharton Project Manager

Ben Wharton

Project Manager

As a Project Manager, Ben combines a background in capital markets, investment analysis, and land use planning to advise clients, with a special focus on new project and entity capitalizations, investment underwriting, portfolio strategy, and large-scale land development. Ben serves a variety of stakeholders including families, corporations, colleges and universities, non-profits, and municipalities. Ben believes in the power of open communication, thoughtful questioning, and thorough process in solving the most complex problems facing owners of real assets.

Prior to Heartland, Ben worked in acquisitions for a family office and in the capital markets group at Starwood Waypoint Residential Trust where he structured over $2B in financing. Most recently, Ben served as an originator for a real estate equity crowdfunding platform based in San Francisco.

Ben graduated from Bowdoin College where he received a B.A. in Economics and Government & Legal Studies and competed in track & field. He is a licensed Real Estate broker in the State of Washington and is a member of the Urban Land Institute and a board member for the Eastlake Community Council.

Branson Brinton Asset Manager

Branson Brinton

Asset Manager

As an Asset Manager, Branson applies his experience in property management, brokerage, asset management and development to formulate strategy that optimizes cash flow, mitigates risk and enhances asset value for clients. His career has spanned office, retail, industrial and multifamily assets and portfolios.

Prior to joining Heartland, Branson worked in asset management for a Utah-based investment, development and asset management firm and in property management and brokerage for Los Angeles-based development and brokerage firms. He received a Master of Real Estate Development degree from the University of Southern California’s Price School of Public Policy and a Bachelor of Science degree in Business Management with a concentration in finance from Brigham Young University’s Marriott School of Management.

Evan Schneider Project Manager

Evan Schneider

Project Manager

As a Project Manager, Evan integrates his past experience in development and process management as a basis for economic and financial analysis. A Seattle native, Evan is passionate about his community and contributing to a sustainable and equitable future.

Prior to joining Heartland, Evan worked at University of Washington Capital Planning & Development as well as BNBuilders Inc. Evan received a Master in Real Estate from the University of Washington, with a dual concentration in Development & Finance and Investment and a Bachelor of Science in Civil Engineering from Washington State University. Evan is a 2019 Runstad Fellow and a member of ULI and NAIOP.

James Stanton Project Manager

James Stanton

Project Manager

As a Project Manager, James leverages his experience in product development, venture finance, business development, and media production with start-up acumen to produce creative and actionable solutions to unique problems. James performs strategy development, financial feasibility, site selection and execution.

Prior to joining Heartland, James earned a Master’s in Real Estate from the University of Washington, where he was selected as a 2020 Runstad Fellow. Previously, James spent 10 years in technology as a product leader, including time at Amazon, where he worked on Alexa’s calling and messaging products, and Glympse, a real-time location sharing application and platform. Additionally, James spent time at Turner Broadcasting and Frazier Healthcare Ventures. James holds a Bachelor of Arts in Neuroscience and Economics from Amherst College and is a licensed broker in Washington state.

Tyson Heriot Associate Project Manager

Tyson Heriot

Associate Project Manager

As an Associate Project Manager, Tyson utilizes his creative thinking and problem-solving skills as the foundation for comprehensive research and analysis. Through market research and data analysis, Tyson provides support across the full suite of Heartland projects, including underwriting, financial modeling, strategy formulation and implementation. Tyson’s strong team orientation allows him to effectively draw upon the wide range of expertise at Heartland.

Prior to joining Heartland, Tyson worked in the hospitality industry in the Seattle area. He received a Bachelor of Arts in Business Administration from the University of Washington with a concentration in Finance.

Karlis Rubenis Asset Management Analyst

Karlis Rubenis

Asset Management Analyst

As an Asset Management Analyst, Karlis brings ten years of accounting experience to his role. Karlis began his real estate career as a Property Accountant at Wright Runstad where he performed full-cycle accounting for properties around the Seattle Area, including the major Spring District development in Bellevue, WA.

Karlis graduated from Washington State University with a B.A. in Accounting and a B.S. in Economics with a minor in International Economics. His interests include the outdoors, golf, snowboarding, traveling, staying active and the environment.

Patrice Bishop-Foster Controller

Patrice Bishop-Foster


As Heartland’s Controller, Patrice brings over a decade of accounting and bookkeeping experience to her position. She is committed to listening and understanding the motivations of her teammates as well as the needs of the stakeholders to ensure that financial reports are presented in a concise, yet comprehensive manner.

Prior to Heartland, Patrice has several years of experience developing accounting departments for a range of private nonprofit and for-profit organizations. Patrice graduated from Washington State University with B.A. in Accounting and University of Oregon with a JD/MBA.

Carrie Christensen Operations Manager

Carrie Christensen

Operations Manager

As Operations Manager, Carrie works closely with both Heartland project staff and external partners, leveraging her strong organizational skills to manage complex calendars and support project research and deliverables. She coordinates Heartland’s marketing initiatives, helping project teams create submittals and pursue opportunities, in addition to tracking submission deadlines. Carrie is additionally responsible for monitoring contract expiration dates and brokerage license renewal requirements. Carrie received her Bachelor of Arts degree in International Communication from Franklin University Switzerland.

Jenny Score Graphic Designer

Jenny Score

Graphic Designer

As Heartland’s Graphic Designer, Jenny is the creator of the “Heartland look” that translates complex ideas and information into effective visuals. Jenny applies a wide variety of graphics skills, including cartography and illustration, page layout, brochure and flyer creation, interactive digital presentations, photo retouching and manipulation, brand identity and logo design development, and 3-D Modeling utilizing Google SketchUp. Jenny received an Associate of Applied Arts in Visual Communications from the Art Institute of Seattle.

McKinzie Prado Administrative Assistant

McKinzie Prado

Administrative Assistant

As Heartland’s Administrative Assistant, McKinzie utilizes her organizational, interpersonal, and collaborative skills to work closely with and support Heartland clients and team. She is always ready to lend a hand and ensures Heartland runs efficiently and effectively. Prior to joining Heartland, McKinzie supported teams at a variety of organizations, including labor unions and a public utility consortium.


Our team and our partners are our life force. Heartland’s dedication to creating a team-oriented, authentic culture supports our ability to deliver results for our clients. We seek to build long-term relationships with our partners and add value in every way we can, a guiding principle that resonates both externally and internally. As advisors by trade, we understand that innovative solutions emerge from unique perspectives, experiences and identities and recognize that our mission and values are best advanced by the leadership and contributions of individuals of diverse backgrounds, beliefs, and culture. To that end, we are committed to continue working to become a more diverse, equitable and inclusive organization. We know it is a journey and while we may not get it right all the time, we are committed to listening and learning in order to effect change in our organization and beyond.

Heartlanders are enthusiastic about our work and we relish challenges that enable us to continually learn and evolve. We encourage employees to get involved and to feel comfortable voicing their opinions and sharing their ideas; our goal is for everyone to feel and be heard, included and acknowledged. As an organization, we nurture personal and professional development, and support innovative exploration that enhances our business, our community, and our lives. Heartlanders work hard and play hard, enabling full, healthy, and fun lifestyles.


Heartland is committed to improving the communities in which we live. As a company and as individual team members, we believe that meaningful involvement in our community further enhances our work and experience. Heartland is involved in the following community organizations as leaders, members, and regular volunteers.