Over 30 years of experience.

Since forming the firm in 1984, our practice has been rooted in a deep understanding of the fundamental drivers of real estate economics. With experience across both the public and private realm, we offer a unique ability to blend the needs of the private sector owner with public sector processes and initiatives. Additionally, the expertise derived from work on our own investments and developments enhances and leverages our ability to advise others in all aspects of real estate-related activities.

Heartland’s portfolio of advisory projects encompasses the full range of economic sectors, real estate product types, geographies and client types. Despite the variety of contexts, we are advisors first and work with our clients from strategy development to analytics and on through implementation.

Heartland History, Over 30 years of experience.


Heartland began in 1984 as a land development firm and has evolved into an advisory and investment firm working across a wide spectrum of real estate product and client types. While the work has broadened, the firm’s multi-disciplinary approach and intellectual curiosity towards real estate has remained constant.  As Heartland has grown, we have cultivated a nimble, entrepreneurial environment that anticipates challenges and opportunities in market cycles. Our ability to proactively adapt and perpetually build our knowledge base has resulted in a diversification of services, all of which are geared towards assisting our clients in navigating complex financial challenges and stakeholder environments to maximize value of real assets, portfolios and organizations. Today, Heartland advises public entities, real estate companies, investors, corporations and non-profits; we also invest in a range of product types for our own portfolio and on behalf of clients.


The Heartland team is passionate about the built and natural environment. We come from a diversity of backgrounds (including finance, public policy, business administration, law, economics, urban planning and development) and work in a team-oriented, collaborative environment that allows us to address our clients’ needs from multiple perspectives and develop strategies accordingly. We are problem-solvers by nature and pride ourselves on devising effective solutions to challenges and enabling success for our clients.

Jim Reinhardsen, Principal & Senior Managing Director Jim Reinhardsen Principal & Senior Managing Director

Jim Reinhardsen

Principal & Senior Managing Director

Jim is a Principal and the Senior Managing Director of Heartland LLC, as well as one of its founders. He has extensive experience in evaluating, negotiating, and structuring complex real estate projects, ventures and transactions, which gives him a uniquely broad perspective as he works with clients and partners to design and implement strategies for projects, portfolios, real estate operating, development and investment platforms across the country and internationally.

Prior to Heartland, Jim was a real estate, tax, and securities attorney in both California and Washington. He received his Juris Doctorate from the University of California, Hastings College of Law in San Francisco, California, and a Bachelor of Arts from Amherst College in Amherst, Massachusetts. Jim is heavily involved with real estate education at the University of Washington, and currently serves on the Advisory Board and the Executive Committee of the Runstad Center for Real Estate Studies, and on the Advisory Committee for the Commercial Real Estate Certificate Program, a course for which he was Lead Instructor for over 25 years. Jim also serves on the Executive Committee and the Board of The Mountains to Sound Greenway Trust, and the Board of Forterra Enterprises, Inc.

Matt Anderson, Principal & Senior Project Director Matt Anderson Principal & Senior Project Director

Matt Anderson

Principal & Senior Project Director

As a Principal and Senior Project Director of Heartland LLC, Matt applies his broad experience in real estate and city planning to create great places that have a positive impact on their community and the environment while achieving their economic objectives. Through his work at Heartland, Matt engages in property development, brokerage, strategic planning, market/financial analysis and economic development projects. Matt’s projects range from large-scale land development to site acquisition and disposition assignments to finding innovative ways to integrate and leverage real estate economics and planning/policy objectives.

Prior to joining Heartland, Matt worked as a land use and real estate economics consultant in Portland and San Francisco, respectively. Matt received a Masters degree in Urban and Regional Planning from Portland State University and a Bachelor of Science degree in Planning and Public Policy from the University of Oregon. Matt is a licensed real estate broker in the State of Washington and serves as Heartland’s Designated Broker. Matt is on the Board for Great City (an urban policy advocacy non-profit), where he serves as treasurer. He is on the SCIDpda Design and Resource Center Advisory Committee, is a member of NAIOP, the Urban Land Institute and Washington Public Ports Association (WPPA).

Chris Fiori, Principal & Project Director Chris Fiori Principal & Project Director

Chris Fiori

Principal & Project Director

Over 13 years at Heartland, Chris has worked with clients and investors to create and implement real estate strategies, which has involved transactions and brokerage activities, development management, entity-level capitalizations, and asset management. Heartland’s clients include large and small corporations, non-profit organizations, family offices and individuals, and public sector clients. Public sector clients have included many of the municipalities, Port Districts and Housing Authorities in the Puget Sound.

Chris earned two Master degrees, one in Urban Planning and the other in Public Administration from the University of Washington, with a certificate in Real Estate. He is on the Board of the Ravenna-Bryant Community Association, has recently served as an Affiliate Fellow at the University of Washington Runstad Center for Real Estate and served as a member of the Seattle Planning Commission. Chris is a licensed real estate broker in the State of Washington.

Deva Hasson, Principal & Investment Director Deva Hasson Principal & Investment Director

Deva Hasson

Principal & Investment Director

As a Principal and Investment Director of Heartland LLC, Deva leverages her experience in corporate and real estate strategic planning, financial/market analysis, investment and real estate development to assist organizations in defining and realizing their objectives. Within both public and private advisory work, she has a particular emphasis on capitalization strategy and implementation. She also leads Heartland’s investment opportunities.

Prior to joining Heartland, Deva worked at a San Francisco Bay Area-based affordable housing developer and at Fannie Mae’s Bay Area Partnership Office. Deva received her MBA, Honors degree with a concentration in Real Estate and Finance from The Wharton School, University of Pennsylvania and a Bachelor of Arts, Highest Distinction, in History and Urban Planning from University of California, Berkeley. Deva currently serves on the Bellwether Housing Board of Directors and the Leadership Tomorrow Alumni Committee. She is a member of CREW, the Urban Land Institute, and Net Impact.  She has been a long-term volunteer with Habitat for Humanity, having completed four global village builds around the world. Locally, Deva volunteers as a running buddy with Girls on the Run.

Doug Larson, Principal & Project Director Doug Larson Principal & Project Director

Doug Larson

Principal & Project Director

As a Principal and Project Director of Heartland LLC, Doug assists public and private clients with complex property, portfolio, and policy strategies, utilizing a foundation of in-depth research and analysis. With a focus on helping clients create and sustain dynamic neighborhoods, Doug’s experience spans all major property types, and often involves projects that are complex and politically sensitive in nature.

Doug received a Master of Urban Planning degree from the University of Washington, with a concentration in Real Estate Finance and Development through the Runstad Center for Real Estate Studies and a Bachelor of Arts, Magna Cum Laude from Gonzaga University. He is a licensed Managing Broker in the State of Washington. Doug is an active member in both the Pacific Real Estate Institute (PREI) and the Urban Land Institute (ULI) as well as graduate of the Center for Sustainable Leadership program. He also serves as a real estate mentor to students at the UW Foster School of Business.

John E. Shaw, Director John E. Shaw Director

John E. Shaw


As a Director of Heartland LLC, John has extensive experience with complex real estate transactions, and managing development and operations of commercial buildings and master planned communities. John recently served Heartland’s Client, Port Blakely Communities, for six years as the full time Consulting Director of Operations for the Issaquah Highlands master planned community. With the support of the Heartland team he managed the successful completion of the community and the winding up of the development company.

John also works with family offices and high net worth Individuals to plan for multi-generational stewardship of family wealth. Prior to joining Heartland, John was President and CEO of Everett, Washington-based Stuchell Enterprises Inc., a family office with timber and real estate holdings among other investments.  Prior to that John was a banking, real estate, and estate-planning attorney in a law firm in Seattle.  John holds a Juris Doctorate from Loyola University School of Law, a Bachelor of Science from the University of Colorado and was admitted to practice law in both California and Washington. He has served on several business and community boards.  He was a founding director of the Issaquah Schools Foundation and its first president.

Erica Buckley, Senior Operations & Asset Manager Erica Buckley Senior Operations & Asset Manager

Erica Buckley

Senior Operations & Asset Manager

As Heartland’s Senior Operations and Asset Manager, Erica provides management services for a broad range of properties across the country which include: property acquisition, land entitlement, development, contract negotiations and closings, property owners’ association management, and residential architectural review committee coordination and management. Erica is also responsible for the day-to-day management of Heartland’s investment portfolio and operations.

Craig Johnson, Project Manager Craig Johnson Project Manager

Craig Johnson

Project Manager

As a Project Manager at Heartland LLC, Craig combines his experience in real estate strategic planning, urban design, financial analysis and spatial analytics to advise public and private clients on complex land and real estate projects on a regional and local level. He manages a wide variety of projects from strategy to site selection, entitlements, concept design, financial analytics, due-diligence and ultimately through implementation.

Prior to joining Heartland, Craig worked in New York in real estate private equity and in Denver and Kabul, Afghanistan as an urban designer and urban planner. Craig’s project experience includes managing a broad range of projects in the US and internationally including real estate investment, master planning, urban redevelopment strategy, comprehensive planning, and applied GIS analytics. Craig’s work in Rwanda has received numerous awards including the 2009 Daniel Burnham Award given by the APA for top comprehensive plan. Craig received his MBA with a concentration in Real Estate and Finance from Stern School of Business at NYU and has a dual-degree in Urban Planning and Landscape Architecture from Cornell University.  He is a member of the class of 2016 ULI Center for Sustainable Leadership Program.

Lee Striar Project Manager

Lee Striar

Project Manager

As a Project Manager at Heartland LLC, Mr. Striar utilizes his experience coordinating all aspects of the development process, including property acquisition, development financing, and land development approvals.  Mr. Striar has experience in many forms of public and private real estate financing and has participated in an array of transactions – including mixed-use development, mixed income multi-family housing via tax-exempt bonds, affordable housing via low income housing tax credits (LIHTC) and other complex development transactions utilizing a combination of private financing and Federal and State funds and tax credits.

Prior to joining Heartland, Lee worked in Philadelphia, Pennsylvania for private and non-profit developers of urban multi-family and mixed-use projects in Pennsylvania and New Jersey.  Lee received his Masters Degree in City Planning from the University of Pennsylvania School of Design, and a certificate In Real Estate Development via a joint program with The Wharton School. He is a member of the Urban Land Institute.

Lanzi Li, Associate Project Manager Lanzi Li Project Manager

Lanzi Li

Project Manager

As a Project Manager at Heartland LLC, Lanzi leverages her interdisciplinary background in city planning, real estate and finance, land use economics and spatial analytics to advise a variety of economic development and real estate projects for public and private clients. She assists with market research, site selection, financial analysis, underwriting, strategy development and implementation. She also assists with Heartland’s Chinese Partner Initiative.

Prior to joining Heartland, Lanzi worked with U3 Ventures, a Philadelphia-based real estate development firm, and worked with the New York-New Jersey CrossRail project. She also interned with The Reinvestment Fund and the Columbus Chamber of Commerce. Lanzi received a Master’s degree in City Planning from the University of Pennsylvania School of Design with a concentration in Public-Private Development. She received a Bachelor of Science in City and Regional Planning from The Ohio State University. She is an active member of the Urban Land Institute (ULI), NAIOP and serves on NAIOP’s Sustainable Development Committee, board of ULI Northwest’s Young Leaders Group Leadership Team and Seattle Chinatown International District Preservation and Development Authority.

Mark Goodman Project Manager

Mark Goodman

Project Manager

As a Project Manager, Mark leverages his experience working on real estate, economic development and urban planning projects representing organizations and municipalities across the Puget Sound region and Pacific Northwest. He manages a wide variety of projects that range from site specific feasibility modeling to broader city and regional level economic analysis and strategic planning. His experience includes working with clients in the public, private and non-profit sectors where he combines a collaborative spirit and data-driven approach with his skills in financial modeling, spatial analysis and facilitation.

Prior to joining Heartland, Mark worked as a consultant for a Seattle-based economic development consulting firm where he led the firm’s urban planning practice. He also served as planner in the resort community of Sun Valley, ID. Mark attended the University of Puget Sound where he received a Bachelor of Arts in Economics and earned a Certificate in Commercial Real Estate from the University of Washington. He is a member of both the American Planning Association and Urban Land Institute.

Carson Bowlin, Research Analyst Carson Bowlin Associate Project Manager

Carson Bowlin

Associate Project Manager

As an Associate Project Manager, Carson leverages his background in both public policy and capital markets to provide investment research, underwriting and financial analysis across a variety of real estate asset types, geographies and clients. His collaborative nature and unique perspectives offer insightful approaches to complex projects and deal structures. In addition, Carson focuses on development projects constructed with Mass Timber and is a strong advocate for wider spread adoption of Mass Timber throughout the built-environment.

Prior to joining Heartland, Carson worked in Fixed Income Sales and Trading for Morgan Stanley in New York. Carson also served as an Intern in the White House and has worked on a number of local and state-wide political campaigns throughout Washington. Immediately prior to joining Heartland, Carson spent a year with his brother driving over 19,000 miles from Seattle to Chile along the Pan-American Highway. Carson received a Bachelor of Arts in Finance from Gonzaga University in Spokane, Washington. He has maintained a Series 7 & Series 63 securities license through FINRA and is a licensed real estate broker in the State of Washington. He is a NAIOP Member and serves on the Government Affairs and Developing Leaders Committees, currently serves as an Assistant Scoutmaster at a local Boy Scout Troop, as a board member of the Washington Policy Center Young Professionals and as an active volunteer with the Cheasty Greenspace Mountain Bike Park initiative in the Rainier Valley.

Tyson Heriot Research Analyst

Tyson Heriot

Research Analyst

As a Research Analyst, Tyson utilizes his creative thinking and problem-solving skills as the foundation for comprehensive research and analysis. Through market research and data analysis, Tyson provides support across the full suite of Heartland projects, including underwriting, financial modeling, strategy formulation and implementation. Tyson’s strong team orientation allows him to effectively draw upon the wide range of expertise at Heartland.

Prior to joining Heartland, Tyson worked in the hospitality industry in the Seattle area. He received a Bachelor of Arts in Business Administration from the University of Washington with a concentration in Finance.

Jenny Score, Graphic Designer Jenny Score Graphic Designer

Jenny Score

Graphic Designer

As Heartland’s Graphic Designer, Jenny is the creator of the “Heartland look” that translates complex ideas and information into effective visuals. Jenny applies a wide variety of graphics skills, including cartography and illustration, page layout, brochure and flyer creation, interactive digital presentations, photo retouching and manipulation, brand identity and logo design development, and 3-D Modeling utilizing Google SketchUp. Jenny received an Associate of Applied Arts in Visual Communications from the Art Institute of Seattle.

Carrie Christensen Project Administrator & Marketing Coordinator

Carrie Christensen

Project Administrator & Marketing Coordinator

As Project Administrator and Marketing Coordinator, Carrie works closely with both Heartland project staff and external partners, leveraging her strong organizational skills to manage complex calendars and support project research and deliverables. She coordinates Heartland’s marketing initiatives, helping project teams create submittals and pursue opportunities, in addition to tracking submission deadlines. Carrie is additionally responsible for monitoring contract expiration dates and brokerage license renewal requirements. Carrie received her Bachelor of Arts degree in International Communication from Franklin University Switzerland.

Jean Rayburn, Comptroller Jean Rayburn Comptroller

Jean Rayburn


As Heartland’s Comptroller, Jean manages the financial accounts of the Heartland affiliated companies and partnerships. Jean brings more than 30 years of accounting and bookkeeping experience to the position and is an indispensable part of the Heartland team.

Stephen Russell, IT & Production Manager Stephen Russell IT & Production Manager

Stephen Russell

IT & Production Manager

As Heartland’s IT & Production Manager, Stephen provides IT and production support to the entire Heartland team. Stephen manages the company’s software, hardware, office equipment, IT security on and off-site data storage and transfers.

Reanne Harrison Receptionist & Administrative Assistant

Reanne Harrison

Receptionist & Administrative Assistant

Reanne assists clients and the administrative and project management staff with daily operations, utilizing her strong communication and organizational skills to promote internal interaction amongst the team. Reanne received her Bachelor of Arts degree in Humanities with an emphasis in Foreign Culture and Human Development from Washington State University.


Heartland’s dedication to creating a team-oriented, authentic culture supports our ability to deliver results for our clients. We seek to build long-term relationships with our partners and add value in every way we can, a guiding principle that resonates both externally and internally. Heartlanders are enthusiastic about our work and we relish challenges that enable us to continually learn and evolve. We nurture personal and professional development, and encourage innovative exploration that enhances our business, our community, and our lives. Heartlanders work hard and play hard, enabling full, healthy, and fun lifestyles.


Heartland is committed to improving the communities in which we live. As a company and as individual team members, we believe that meaningful involvement in our community further enhances our work and experience. Heartland is involved in the following community organizations as leaders, members, and regular volunteers.